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Astralis
Astralis is a well-known Danish esports organization known for its success in the game CS:GO. They paved the way for gaming throughout the whole world.
My role
I was a Senior Social Media Manager focused on organic content. I ran the social media game, creating content that connected with fans and boosted the brand’s reach. Sometimes, it's about creating the ~vibes, which our team did.
Viral posts
A key aspect of my role was ensuring Astralis stayed relevant in the gaming industry. This involved a partial rebranding to make the brand more relatable and connected to the community. We tailored distinct tones of voice for each platform: Facebook served as the informative and professional channel, TikTok embodied the playful and youthful 'memester' persona, and Twitter operated as the quick and reactive hub for real-time engagement.
A quick reaction to an update in the game |
Nostalgia video created by teamwork |
Viral meme + popular CS influencer |
Photography
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