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Logitech

The main goal with the Logitech partnership was showcasing the players' usage of their products. This included large-scale content productions, behind-the-scenes from tournaments and short-form video content across platforms. 

Large-scale content production

We produced a variation of serious and humorous content that were presented by Logitech. 

We asked our community for controversial topics, that would divide the waters between our players. The full piece was posted on YouTube, and several short-form teasers were made for Reels/Shorts/TikTok. The newest Logitech mouse were used as a prop in the center of the shots from above.

Agree or disagree

We followed all three teams at the Nexus located bootcamp. The goal being creating a stronger bond with our community, as we show the personality of our players.
The documentary ended up as 3 different episodes all featured on YouTube. It was posted organically across all Astralis channels. 

Bootcamp documentary

Providing fans with insights from the server, making the players more relatable and accessible. Content made as request by the community. 

Voice Comms

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Voice comms sponsored by Logitech   |

Multiple new Logitech products were highlighted in giveaways that engaged our community across platforms. 

Giveaways

Instagram giveaway supporting short-form video   |   

Short-form trend teasing mouse   | 

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