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TV 2
TV 2 is the biggest TV broadcaster in Denmark. It’s a cornerstone of Danish media, reaching millions daily with content that informs, inspires, and connects. I worked in the department for the niche channel called TV 2 ZULU, that targeted a younger audience who enjoys humor.
ZULU CS
A safe space for everyone interested in Counter-Strike developed by the TV 2 Sport and ZULU. More than 2000 hours of CS was covered live in 2020.
We made Counter-Strike even bigger. TV 2 gathered families and started lots of traditions for both kids and adults. The segment varied from 45 year old moms interested in their kids' hobbies, to the hardcore CS player.
A Danish Facebook/Twitter community with 17k followers
Live coverage/behind-the-scenes from ESL Cologne
Knæk Cancer
We ran a Knæk Cancer campaign funding more than 100,000USD to a Danish cancer research fundraiser. I was in charge of everything social media related, always focusing on the heartwarming atmosphere in every copy and comment. More than 100 gifts were sent to fans through giveaways, which I structured and executed afterwards.
A major Danish fundraising initiative supporting cancer research
Segment that aired on TV 2 ZULU
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